MIArts - Booklet
Concept: For this project, I was limited in color/budget and was challenged to create a mail booklet with effective typography and visual interest while only using 1 color, and black and white. With this challenge I was able to use shades of my primary color (as well as shades of black aka grey) to help create some variety throughout the booklet. In terms of design, it was important to create hierarchy throughout each spread, and each individual page in order to help readers recognize different articles and important aspects within each page such as quotes, titles, and pictures. Some pages have multiple articles within one larger title, others consist of mostly photos, and the booklet needed to contain a large list of donors (Corporate Circle) and the grant breakdown. Additional points of interest would include the pledge form I included within the booklet (with the donor list) and back cover being divided into two halves to where the booklet can be folded in half for easier mailing, with half being design “upside down” when opened, but both sides appearing “right side up” when folded for mailing.