In The American Grain Beer Line

Concept: The Client needed a logo, label designs, and carrier designs for three varieties of their home brewed and bottled beer. For this project, we targeted highly patriotic individuals (think of people who say 'merica unironically, a patriotic Dad or veterans). The logo for In The American Grain features an illustration of an eagle, and is reminiscent of the seals you see on many American government entities (think of military branch seals) the necker is also reminiscent of that idea of military seals, to give the overall feel of a very patriotic, America's Beer.